From small, low cost independent productions to big budget blockbusters, I’ve always had a passion for film. My dad has been in the industry since the age of 17 and has worked with Ken Loach since 1980, editing around 30 of his feature films and documentaries. So much of my childhood was spent going to the cinema and doing work experience in film cutting rooms surrounded by picture and film rushes and editing equipment including Steenbecks and moviolas. Recently, I also accompanied my father to Cannes Film Festival where the film he edited, I, Daniel Blake, won the coveted Palme d’Or. While I didn’t follow my father into the film industry, I do have the privilege of leading Campaign Marketing in EMEA for Adobe Creative Cloud.
I find it inspiring to see how Film Directors use the art of storytelling to not only entertain but, perhaps more importantly, raise important questions and move people to act. So, you can imagine how excited I was when we at Adobe decided to extend our long-standing partnership with the Sundance Film Festival in the UK, further underlining our commitment to championing bold, independent filmmaking. Next week the Sundance Film Festival: London is returning to Picturehouse Central in Piccadilly to celebrate some of the best independent films to hit screens over the last year, and we’ll be there in force to support the creative community.
Whether it’s up and coming shorts from emerging talent, or big budget blockbusters from acclaimed directors, it will be fascinating to see how filmmakers are bringing their visions to life on the big screen. It’s even more rewarding to see how editors are using Premiere Pro CC and our other Creative Cloud video tools to create compelling stories, transforming raw footage into slick productions.
Everyone has a story to tell; the industry is brimming with aspiring filmmakers, and with our tools we’re leveling the playing field, giving everyone the ability to tell those stories, from creating the content, right through to marketing and promoting it.
Some fantastic independent films are being shown at Sundance next week. They include Half the Picture, a documentary which tells the stories of successful female filmmakers and their struggles with gender inequality in Hollywood; and Never Goin’ Back, a coming of age film about two friends who dream of escaping their dead end jobs. Both have used Premiere Pro CC in the production process, so we’re excited to see how this has helped to bring these stories to life.
Whether it’s speeding up workflows by editing and refining content all in one seamless, integrated solution – or using Adobe Stock to download motion graphics templates – we’re enabling moviemakers everywhere to create flawless productions in any format, from 8k to virtual reality and smartphone.
We’re also part of some other programmes at Sundance London, designed to inspire and engage filmmakers everywhere.
Highlighting the importance of diversity in film and filmmaking, we’re proud to be sponsoring the Triple Threat – Three Major Filmmakers in Conversation panel, featuring three of the Festival’s leading female filmmakers as they discuss their careers and filmmaking process.
It’s equally important to nurture the next generation of emerging talent, which is why we’re teaming up with the Sundance Institute via our Project 1324 partnership to find the next 15 Sundance Ignite Fellows – up and coming young filmmakers who want to create stories that bring their passions, voices, and perspectives to life.
Whether you’re a film buff or an aspiring filmmaker, we’ll be giving you the opportunity to win tickets to the film screenings of Half the Picture and Never Goin’ Back. We’ll also be taking you behind the scenes and sharing all the best bits from the Festival, so make sure you follow the conversation on @AdobeUK and @AdobeUKStudents using #sundancelondon. We’ll be sharing exclusive Q&As with some of the Festival’s most acclaimed filmmakers, so keep your eyes peeled on our Creative Connection blog and the Adobe UK Youtube Channel. Enjoy the show!