Five Reasons To See Once Upon A Time In Hollywood On 35mm - Picturehouse Spotlight

Five Reasons To See Once Upon A Time In Hollywood On 35mm

Experience Quentin Tarantino's 9th film as it was meant to be seen at select Picturehouses - tickets on sale now!

The time is almost here – tickets for Quentin Tarantino’s latest, the epic Once Upon A Time… In Hollywood are on sale now at Picturehouses across the country! We are incredibly excited to be presenting the writer-director’s ninth feature in the way it was meant to be seen – 35mm film – at the following cinemas:

You may be, however, wondering: what is 35mm? Why is it a big deal? Why is it worth making the trip to one of our five cinemas showing the film this way? We’re here to break it down for you – here are five reasons why you should get your tickets for these special presentations:

1. It’s the way the director intended it to be seen

Quentin Tarantino and cinematographer Robert Richardson are staunch supporters of not only shooting on film, but showing the finished work on celluloid as well. Per Richardson, “There was no ‘film vs digital’ debate. Digital is not in Quentin’s dictionary. All of our work together has been shot with Kodak film.” Tarantino’s own cinema in Los Angeles, the New Beverly, does showings of films old and new exclusively from these prints – and for The Hateful Eight the director personally visited hundreds of cinemas across the United States to help them prepare film projectors for the release.

“When you’re filming something on film […] you’re not recording movement, you are just taking a series of still pictures. […] But when shown at 24 frames a second through a lightbulb it creates the illusion of movement. So, thus, as opposed to a recording device, when you’re watching a movie, a film print, you are watching an illusion, and to me that illusion is connected to the magic of movies.” – Quentin Tarantino

Utilising analogue methods for not just filming, but the editing, post-production and release of Once Upon A Time.. shows Tarantino’s commitment to this old-school format. The film premiered to the world’s press at the Cannes Film Festival back in May on 35mm and you would be seeing it the same way.

2. A suitably old-school way to see an old-school film

Before the dawn of the digital age, films used to be physical in every sense of the word. While today, films are delivered to cinemas on portable hard drives or via the internet or satellite connections, prior to the development of digital cinema technology, they were delivered on big reels, that can weigh as much as 30kgs for an epic like Once Upon A Time…! Even its imperfections – the odd scratch, the cue dots, the flicker, the low rattle of the projector behind you – these form the sense of magic that fans of the format (us here included) absolutely adore, like vinyl records do for music. There is no better way to see this throwback love letter to 1960s Hollywood than as it would have been shown back in that heyday – with every frame being physical and tangible, spooling through 24 times a second.


3. A chance to appreciate the art and skill of projection

A contrast to the automated nature of digital cinema today, showing films on film requires skill and technique – adding a unique element of showmanship to the experience. Says Dunkirk director and fellow celluloid enthusiast Christopher Nolan: “My memories are not just of the films themselves…they’re also of the sense of occasion… the thrill of the curtains opening, moving to enlarge the screen for a widescreen presentation.” We have recently presented many film prints of both classics – as part of Vintage Sundays and Culture Shock – as well as new releases such as Dunkirk and Phantom Thread. Our experienced projectionists at the five cinemas will be sure to bring the best out of Tarantino’s latest.

4. Brilliant analogue quality

Presented with care and skill, 35mm can provide quality that digital cinema technology is yet to match. A freshly-struck print of a film like Once Upon A Time… can show off a resolution equivalent to 6K in the digital world – while most films today are shown digitally at 2K. Together with the rich analogue colour and distinctive grain that shooting and projecting on film provides, this will bring Tarantino’s vision of Los Angeles to life in a unique way.

5. A opportunity to support an increasingly rare format

While many directors still choose to shoot their projects on celluloid film, technological advancements and economic realities have made film projection in cinemas a rare beast. Directors like Tarantino, Nolan and Paul Thomas Anderson have been fighting to breathe new life into the format with their latest works. The release of Once Upon A Time… In Hollywood will be your chance to support this old-school way of presenting movies in today’s digital age, and get an experience that is simply impossible to replicate at home.

And if you can’t make it to one of the five cinemas showing Tarantino’s latest on film, fret not – as our 4K presentations at most sites will be the best way to see it digitally, with pristine image quality and precise sound!

Quentin Tarantino’s ninth film visits 1969 Los Angeles, where everything is changing, as TV star Rick Dalton (Leonardo DiCaprio) and his longtime stunt double Cliff Booth (Brad Pitt) make their way around an industry they hardly recognise anymore. The writer-director’s latest work features a large ensemble cast and multiple storylines in a tribute to the final moments of Hollywood’s golden age.

Once Upon A Time… In Hollywood arrives at Picturehouse cinemas on Wednesday, 14th August!

Find your local cinema and book your tickets now.
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