Hide and Seek Film
To launch the campaign Picturehouse will run a powerful 60 second short film – called Hide and Seek – across its cinemas nationwide to shine a light on this shocking issue and raise awareness of the life-saving and life-changing support Refuge provides. Created by creative agency BBH and directed by Lucy Bridger, ‘Hide and Seek’ highlights the fact that 90% of domestic abuse which takes place in a family home is witnessed and experienced by children.
The short film tells the story of a child and his game of hide and seek. A little boy is seen playing, eyes covered and counting; as the film unfolds the viewer hears the sound of shouting in the background. It is soon evident that the child is not actually playing, but trying to escape his abusive father. Finally, we see him and his mum safe in a refuge, free to play. The film draws attention to wider forms of domestic abuse, beyond the most noted physical violence, to coercive control. It draws into question the emotional and economic control many perpetrators have over their victims and hauntingly shares the frightening, but true reality experienced by so many up and down the country today.
How to support
There are numerous ways you can help Picturehouse support the thousands of women and children who live in daily fear of violence and abuse in their own homes.
- Text ‘HOUSE’ to 70085 to donate £5 to Refuge at any time
- Donate via cash or card at any tillpoint in a Picturehouse cinema
- Roundup your purchases to the nearest pound at any Picturehouse cinema
- Look out for various promotional offers on food and drink throughout the year at Picturehouse
- Contact your local cinema to see if there are any upcoming events or ways you can contribute to their fundraising initiatives.
Chocolate from April 19th
Our first promotional offer with Refuge comes just in time for the long Easter weekend. From April 19th we’re giving you an extra incentive to indulge by helping Refuge through simply eating chocolate. Look out for packs of Galaxy Wafer Curls packs at your local box office – for each sold £1 will be paid to Refuge. I can’t think of a simpler way to get involved and raise some much needed funds for this vital cause, all while enjoying a film or meal at your local Picturehouse this holiday!
*For each item sold £1 will be paid to Refuge, a charity registered in England and Wales, number 277424.”